CluckAR is a revolutionary little tool from the CHOICE New Things Lab, inspired by CHOICE’s tireless campaigning for better, more meaningful free-range egg labelling. While the CSIRO Model Code recommends that layer hens are stocked at a maximum density of 1,500 per hectare – so they can scratch, peck, move around, and generally enjoy the outdoors – some eggs with “free range” on the carton are from farms stocked as densely as 10,000 hens per hectare.
Consumers have told us that 10,000 hens per hectare is not what they picture when they pay extra for free-range eggs. But with CluckAR, you can simply point your smartphone camera at a carton in the supermarket, and get a clear picture of which brands are selling eggs from the most chilled-out, happy hens. And it’s powered by CHOICE’s unbiased, up-to-date research, so you can be sure you’re getting independent advice on which eggs are worth, well, shelling out for.